At btqBOX, we think it’s super important to build a consistent brand for your boutique. Why is a brand important? As a boutique owner, your goal should be clear: Make the world aware of your boutique brand name. Your brand belongs to YOU!
To achieve this goal, you and your team have to work together to ensure your brand is consistent in every form and represented clearly every single time.
There are three areas you can focus on to build a consistent brand: your logo, your customer service, and your product mix.
1. Your logo: The image of your boutique
Correct use of the logo, colors, and the material is important to brand consistency. You want your customers to see your logo and be able to identify your boutique instantly. Protecting your brand image is extremely important. As you grow your business it may be prudent to consider trademarking your logo.
2. Your customer service: The feeling of your boutique
Customer service should be at the core of your business.
Good customer service brings a customer back again and again. It creates word-of-mouth advertising, which is the best way to promote your boutique and grow your business. Good customer service is directly tied to sales and, ultimately, to your bottom line.
3. Product mix: The style of your brand
Just as any retail brand is known for their unique experience, your boutique offers an experience to your customers like no other. The product in your boutique is an integral part of why your customers come back again and again. Choose a couple lines that you want to consistently carry in your boutique and then bring in other items and vendors that compliment your core group of designers. Pay close attention to how the inventory turns and make sure to keep stock on hand of items and styles that sell quickly. Keep your product mix unique to your boutique’s style and taste!
Your boutique’s brand consists of everything that makes you who you are. The stronger the brand, the stronger your business.